Privacy Policy for Carmel Physical Therapy
Last Updated: July 13, 2026
Welcome to Carmel Physical Therapy ("we," "us," or "our"). This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website at carmelpt.com (the "Site"), book an appointment, or interact with our clinic digitally.
We are committed to protecting your privacy and handling your data transparently, in compliance with applicable privacy laws (including CCPA/CPRA for California residents) and healthcare data regulations (HIPAA).
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1. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information").
Information You Provide to Us: When you fill out a contact form, subscribe to our newsletter, or book an appointment, we may collect your name, email address, phone number, and brief descriptions of your physical therapy needs.
Health Information: If you become a patient, any protected health information (PHI) you provide through secure patient intake portals is governed by our separate HIPAA Notice of Privacy Practices, which is provided to you during your clinic onboarding.
Automatically Collected Information (Cookies & Pixels):** When you visit our Site, we automatically collect technical data. This includes your IP address, browser type, device type, and browsing behavior on our site. We use cookies and similar tracking technologies (like the Meta Pixel or Google Analytics) to understand how visitors interact with our Site and to optimize our advertising.
2. How We Use Your Information
We use your Personal Information for the following purposes:
To Provide Services: To respond to your inquiries, schedule appointments, and provide customer support.
Marketing and Communications: To send you newsletters, health tips, and promotional offers regarding our physical therapy services (you can opt-out at any time).
Analytics and Advertising: To analyze Site traffic, improve user experience, and deliver targeted advertising on platforms like Facebook and Google based on your interactions with our Site.
3. Sharing Your Information
We do not sell your personal information. We may share your information with trusted third parties only in the following circumstances:
Service Providers: We use third-party vendors to help operate our Site and business. This includes secure medical Electronic Medical Records (EMR) systems (such as Jane App) for patient management, payment processors (such as Stripe) for secure billing, and website hosting providers. These providers are legally obligated to protect your data and only use it for the services they provide to us.
Legal Compliance: We may disclose your information if required by law, subpoena, or other legal processes, or to protect the rights and safety of our clinic, our patients, or others.
4. Use of Artificial Intelligence (AI) Tools
We may employ Artificial Intelligence (AI) tools on our Site to help users explore potential causes of their discomfort, answer general questions, and encourage booking a discovery call or evaluation.
Data Processing: When you interact with our AI tools, your text inputs and inquiries may be processed by third-party AI service providers to generate responses.
Medical Disclaimer: Our AI tools on this Site are designed for educational triage and lead generation purposes only. They are not intended to provide a medical diagnosis, definitive treatment plan, or professional medical advice. Any insights provided by the AI should be followed up with a formal discovery call or in-person evaluation by our licensed physical therapists.
Sensitive Information: While you may describe your symptoms to the AI to get a general idea of your condition, we strongly advise against entering highly sensitive Protected Health Information (PHI) or detailed medical histories into general AI chat windows. Detailed medical discussions should be saved for our secure patient intake portal (Jane App) or your consultation.
5. Cookies and Tracking Technologies
Our Site uses cookies to enhance your browsing experience.
Essential Cookies: Required for the Site to function properly.
Analytics & Marketing Cookies: Used to track visitor behavior and optimize our advertising campaigns (e.g., Meta Pixel).
Your Choices: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Site may not function properly.
6. Third-Party Links
Our Site may contain links to other websites or applications (such as our separate digital product, The AI Injury Code). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their specific privacy policies.
7. Data Security
We implement appropriate technical and organizational security measures to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
8. Your Privacy Rights (CCPA / CPRA)
Depending on your location, you may have certain rights regarding your personal information, including the right to:
Access: Request a copy of the personal data we have collected about you.
Deletion: Request that we delete your personal data (subject to certain exceptions, such as data we are legally required to keep for medical records).
Correction: Request correction of inaccurate personal data.
Opt-Out: Opt-out of the use of your data for targeted advertising or future marketing communications.
To exercise any of these rights, please contact us using the information below.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. The "Last Updated" date at the top of this policy will reflect the most recent revisions.
10. Contact Us
If you have questions, comments, or wish to exercise your privacy rights regarding this Privacy Policy, please email us at: